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Target: Frontal Lobe
Saturday Feb 10, 2007 03:57:00 PM
Now that they've got your attention, the major car manufacturers are attempting to figure out the best way to hold on to it. It's called "Neurological Marketing" and it's coming soon to a television set near you!
Steve Sands, a medical researcher in the field of brain activity, has developed a system to monitor brain wave responses to car commercials. Hooking volunteers up to a snug skullcap fitted with electrodes, Sands records each subject's neurological responses to a series of advertisements to figure out which ads are the most effective at activating the frontal lobe -- the part of the brain most actively involved in processing incoming information.
The biggest winners in the Grab Your Attention department? A Ford Shelby GT500 speeding down the autobahn, and a Range Rover commercial that triggered an emotional response to its claims of power, beauty and luxury.
Asked how marketers would use the research data that Sands collects, he responded that his data can be utilized to create the best commercial for the desired target group -- a commercial that snags attention, gets viewers visually interested and then feeds them information in a way that encourages both short and long term memory retention. Mr. Sands says Coors and Burger King already are clients of his company, and he's now actively pursuing the major auto manufacturers.
Steve has named his little brain wave research process the "neuromarketing and neuromedia analysis" -- yeah, sure, whatever. Just prop my eyes open and play me some Beethoven while you're at it.
Talk about getting in your head . . .
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Comments
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Posted By: donkey
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2007/04/30 11:52:51 PM |
| sorry but not brainwashing will force me to buy me a kia.....ever. |
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Posted By: SolScuba
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2007/02/16 01:12:01 AM |
| Well Pontiac didn't have to brainwash me to buy their new car!! |
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